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- Automotive: the new name for our specialist Motor Trade practice
Automotive: the new name for our Motor Trade practice FOO
Arthur J. Gallagher has renamed its UK Motor Trade practice to Arthur J. Gallagher Automotive to better reflect the diverse nature of its customer base and support its growth objectives.
The strategic decision to rebrand it is part of Gallagher’s aim to become the ‘go-to’ automotive insurance broker in the UK for all the motor trades — big and small.
The Automotive practice specialises in tailored insurance solutions for the full breadth of the sector, spanning seven core customer segments — main multi-franchised dealerships; non-franchised dealerships; accident repairs/body repairers; MOT stations; mechanical servicing and repairs; SMART repairers; and tyre and exhaust fitment centres. Specialist broking teams based in Luton, Coventry, Cardiff and Glasgow are supplemented by automotive champions located right across Gallagher’s 50-strong UK branch network ensuring customers can always be serviced locally.
Leon Bosch, Managing Director of Automotive at Arthur J. Gallagher, commented: “We have noted the industry slowly moving away from the term ‘motor trade’ for some years, or only aligning it with smaller operators, while our own customer base has grown in size and diversity — encompassing everyone from the solo SMART repairer to the large, multi-franchise multinational dealership.
“We consulted with employees, clients, peers and industry trade associations, who all agreed they refer to the wider industry as ‘automotive’. So now is the ideal time to rebrand not only to keep step with the wider industry’s evolution but also to ensure our name is fully representative of the breadth and depth of our expertise.”
He continued: “2016 has been a great year for our specialist practice with significant client wins, excellent customer retention and increased brand awareness, whilst also working
extensively with our insurer panel to develop exclusive, enhanced policies right across the automotive sector.
“That means, come 2017, we’ll be able to offer Gallagher-exclusive policies, providing insurance protection that’s more comprehensive than the standard ‘open market’ policies available, to every type of automotive business, large and small.”
For further information on the Automotive practice, and how it could help you and your business, contact the Automotive Team on email@example.com or 01582 542 330.