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- Canadian businesses come together under Gallagher brand
Canadian regional broker network rebrands to Arthur J. Gallagher FOO
Arthur J. Gallagher has rebranded its former Noraxis group of Canadian insurance brokers* to unify the businesses behind the Arthur J. Gallagher name. It marks a major milestone in Gallagher’s quest to become the leading insurance brokerage in Canada, making it easier for customers to access and understand the full range of enhanced capabilities, expertise and client services available.
Arthur J. Gallagher Canada CEO, Ken Keenan, commented: "In less than a decade, Gallagher’s Canadian business has undergone transformational change and unprecedented growth. We have expanded from a niche broker with eight offices into an organization that has 25 offices coast-to-coast, as part of a global company with client capabilities in 150 countries. The enhanced scale, expertise, product choice and negotiating power we now bring to our customers will enable them to become increasingly competitive across Canada and internationally.
“Operating and doing business under the same brand is a really important step for our 800 professionals in Canada. It also sends a clear message to our customers and competitors that we are beginning to harness the strength of being part of one of the world’s largest insurance brokers. We are playing to that advantage at every opportunity to enhance the experience for our customers - wherever they are and whatever their risk might be.”
The unified brand identity and Canadian tagline of ‘Globally Known, Locally Grown’, is part of a strategic transformation and growth programme, which includes ongoing investment in the breadth and depth of product offering, client service capabilities and underlying technology. It celebrates the company’s Canadian heritage while at the same communicating the strength of the Arthur J. Gallagher global brand.
Vishal Kundi, Chief Sales & Marketing Officer for Arthur J. Gallagher in Canada, explained further: “Our brand and visual identity are important indicators of who we are and what we stand for. Arthur J. Gallagher offers a rare combination of exceptional client engagement,
with deep local roots and global industry expertise. Added to that, we have a culture that is founded on integrity, respect, trust and teamwork – giving us the vital ingredients for developing long lasting and rewarding client relationships.”
* Former Noraxis group brokers included in the June 27th rebrand include: Amherst Commercial Insurance, Bell & Grant Insurance, The CG&B Group, Crain & Schooley Commercial Insurance, Fraser & Hoyt, Ranger Insurance, Renfrew Insurance and Stevenson & Hunt Insurance Brokers.